Chikita Banana Essay Example | Topics and Well Written Essays - 500 words

Chikita Banana - Essay Example In pursuit of better business climate including, for instance, lower taxes, Chiquita engaged in payment of bribes to government officials. For instance, in 1975, it was disclosed that the company paid a Honduran official an excess of US $ 1.25 million bribe in order to reduce taxes paid on banana exports (Schotter and Teagarden 5). The company also employed underground tactics to discourage governments from developing infrastructure so as to retain a grip on transportation monopoly. By promoting coups against perceived hostile governments, Chiquita perpetuated injustices borne out of disrespect for sovereignty of the people. In doing so, the company’s corporate interests got entangled with the foreign policy of America. For instance, in 1954, the directors of United Fruit Company lobbied the U.S. government for a coup in Guatemala on the allegation that the incumbent government was rooting for communism (Schotter and Teagarden 9). This was undertaken to conceal the company’s fear of losing 40% of its land owing to supposed agrarian reform and new labor code. United Fruit Company was notorious for subjecting its farm workers to long working hours in dangerous conditions. Prior to its restructuring, Chiquita engaged in unsustainable wide scale cultivation of bananas by allowing agrochemical runoff water to flow into water sources, as well as massive deforestation of tropical forests to create land for expansion (Schotter and Teagarden 6). Chiquita employed guerilla tactics in order to retain its market share such as controlling the distribution of banana lands. The uncontrollable appetite for land and market dominance made United Fruit extend its reach and influence over governments and lives of its employees. United Fruit extended its influence to prevent governments from distributing banana lands to locals wishing to have a share for the banana business. The

Sustainability-Led Marketing in Whole Foods Market Essay

Sustainability-Led Marketing in Whole Foods Market - Essay Example It is therefore directed to the market but also focuses on the environment. Sustainability-led marketing is characterised as due to influence of different influencing factors. In a questionnaire carried out, Whole Foods Market was asked to state the extent to which each stakeholder in terms of socio-ecological aspects has influenced their marketing(Mohr, 2011). Internal and external influences in Whole Foods Market lead to sustainable marketing. Internal influence in Whole Foods Market towards sustainable marketing include the public exposure of the company’s sales, market share, brand awareness, number of employees and the mandatory disclosure of company data. Sales per volume in Whole Foods Market and the number of employees working in company influences sustainable-led marketing. It is observed that Whole Foods Market is correlated with sustainable-led marketing strategies (Martin, Diane, and John Schouten, 2012). It is assumed that when sustainable products escape the market slot, the market extent of the company was less important thus serves as a driver towards the marketing. Therefore, it can be said that the structure of Whole Foods Market companies is borne in mind Market shares and brand awareness has beneficial performance towards sustainable-led marketing. Large market share and brand awareness as Public exposure is interpreted as an influencing factor towards sustainable-led marketing. Whole Foods Market Company need to disclose their data to consumers to the highest extent. This is a drive towards sustainable-led marketing where Whole Foods Market discloses their data to the consumers on a regular basis (Emery, 2012). Internal stakeholders i.e. the owner of the Whole Foods Market Company, its top managers, and shareholders in Whole Foods Market provide a drive towards sustainable-led marketing strategies. The top management of companies are the