Sustainability-Led Marketing in Whole Foods Market Essay

Sustainability-Led Marketing in Whole Foods Market - Essay Example It is therefore directed to the market but also focuses on the environment. Sustainability-led marketing is characterised as due to influence of different influencing factors. In a questionnaire carried out, Whole Foods Market was asked to state the extent to which each stakeholder in terms of socio-ecological aspects has influenced their marketing(Mohr, 2011). Internal and external influences in Whole Foods Market lead to sustainable marketing. Internal influence in Whole Foods Market towards sustainable marketing include the public exposure of the company’s sales, market share, brand awareness, number of employees and the mandatory disclosure of company data. Sales per volume in Whole Foods Market and the number of employees working in company influences sustainable-led marketing. It is observed that Whole Foods Market is correlated with sustainable-led marketing strategies (Martin, Diane, and John Schouten, 2012). It is assumed that when sustainable products escape the market slot, the market extent of the company was less important thus serves as a driver towards the marketing. Therefore, it can be said that the structure of Whole Foods Market companies is borne in mind Market shares and brand awareness has beneficial performance towards sustainable-led marketing. Large market share and brand awareness as Public exposure is interpreted as an influencing factor towards sustainable-led marketing. Whole Foods Market Company need to disclose their data to consumers to the highest extent. This is a drive towards sustainable-led marketing where Whole Foods Market discloses their data to the consumers on a regular basis (Emery, 2012). Internal stakeholders i.e. the owner of the Whole Foods Market Company, its top managers, and shareholders in Whole Foods Market provide a drive towards sustainable-led marketing strategies. The top management of companies are the